1671 is an advertising media consultancy business founded by Dominic Geary.
The aim of 1671 is to offer advertising media consultancy to both clients and agencies - drawing on his first-hand knowledge acquired from successfully founding, growing, and selling a communications company with annual pre-tax profits of £4M.
This experience provides invaluable, impartial advice to positively influence your business.
About Dominic
Dominic Geary is a 30-year veteran of the advertising media industry. Having worked in full service, direct marketing, and media only agencies. Dominic has attained a 360 knowledge and perspective of the industry.
In 2003 he established his own media agency drawing on his first-hand knowledge and experience and identifying an opportunity in the marketplace for an alternatively positioned agency. Balancing the benefit of both a media network and an independent media agency the business quickly forged success.
At that time, he was an early adopter of digital marketing and launched a dedicated team for data reporting and analytics and was at the forefront of data science delivery in the industry. After 13 years of consistency growth and growing the business to annual pre-tax profits of £4m Dominic sold his equity stake to Dentsu the global communications group. He worked for Dentsu for a further two years managing a team of over one hundred people as Managing Partner.
Being a well-respected figure within the industry with excellent business management, marketing strategy and new business capabilities, and he has also been a guest lecturer at Leeds University business School.
Business Advisor & Coach
An essential component of a successful business advisor and coach is real-life experience of the challenges and hurdles that business leaders must overcome during their careers. I bring a wealth of hands-on experience in business management, marketing strategy, and new business development.
Having successfully founded, grown, and sold a communications company with £4M in annual profits, I offer expert insights on scaling businesses, client-first marketing, and strategic growth. I specialise in guiding entrepreneurs and executives through real-world challenges, providing actionable advice for business transformation and building strong, client-centric partnerships.
Agency & Client Services
The Aim of 1671 is to help both agencies and clients with specific challenges that Dominic had encountered and successfully overcome throughout his career.
For Agencies, the needs differ depending on the life stage of the business. Where Dominic adds value is in two specific areas. For embryonic agencies he advises them on their structure, process, and financial rigour. For more established agencies, its more about Scaling for Sale and advising them on getting the business fit to sell and future planning.
Agency Services
- Agency Foundations & Process
- Scale & Sale
Client requirements are obviously different but nevertheless their challenges are usually universal. Firstly, getting the optimal performance from their comms partners and ensuring that strategically every stakeholder is moving in the same direction. However, in some cases a new partner is required and 1671 can also manage the pitch process from compiling a primary list through to pitch invitation, appointment and on boarding.
Client Services
- Agency relationship training
- Pitch Process Management
