For independent agency & AdTech founders
From the outside, everything looks great. So how come you’re not sleeping? How come you’ve no room for family? How come every client issue, people problem and awkward decision still seems to find its way back to you?
Sound familiar?
Like most founder-led businesses, the drive and energy that got you moving simply isn’t sustainable. You’ve become both the engine and the bottleneck.
Every decision runs through you. Growth stalls the moment you step back.
New business is unpredictable. One lost client and the whole quarter unravels.
You’re busier than ever, yet the profit never quite matches the effort.
The people who got you here aren’t always the ones to take you further.
Firefighting fills every day. The strategic work never actually gets started.
You keep discounting to win work, training clients to treat you as a commodity.
When everything relies entirely on you to function, you haven’t built a business, you’ve built a high-stress job. If you're ready to step away from the daily grind and turn your agency into a highly profitable asset, I bring 30 years of operator experience and a road mapped, proven process that gives you clarity, structure and momentum.
Every relationship starts by getting an honest view of where the business is now and where you want it to go. The Business Clarity Audit creates that clarity. The Operator Advisory turns it into a practical plan and puts it into action. In some cases, once we have worked together and the opportunity is right, I may also invest in the business.
A deep dive for founders who are stuck in the weeds and need immediate clarity.
We speak with the team, clients and key partners to get a full view of where the business is now. From there, we surface the truth, agree the North Star, strip out complexity and identify what needs attention first.
Ongoing, retained board-level support.
We turn the findings from the audit into a practical plan across four core areas: People, Finance, Clients and New Business.
The most important issues are tackled through focused 100-day sprints, with weekly calls to track progress, make decisions and keep the work moving.
Most advisors send an invoice and walk away. Where I believe in you, I back it with my own money.
Sometimes the plan is clear, but the business needs working capital to act on it. Where I believe in the founder and the opportunity, I may reduce my fee, take equity and invest alongside you.
The money might fund a key hire, protect the cash runway or create the breathing space to grow properly. This is considered once we have worked together and understand the business properly.
Less cash out the door each month, so more of your budget stays working in the business.
I own a slice of the outcome instead of just billing hours. My upside only arrives if yours does.
Real money in when it counts, to fund a key hire, protect the runway or buy room to grow.
Great question... I’ve been where you are.
I built an agency from scratch and knew exactly what it meant for the business to depend too heavily on me. I know the pressure of being the one everyone looks to. I know the feeling of wanting the business to be clearer, stronger and more predictable and not knowing where to start. I’ll help you focus your time and skills on the areas where you can make the most difference, so you stop being the bottleneck and return to being the driver.
My role is simple: I help you make better commercial decisions, sharpen your positioning, and build the structure your business needs to grow.
There is no off-the-shelf programme. We start by understanding where the business really is, where you want to take it, and what kind of support will make the biggest difference.
Working with Dom over the past two years has been one of the best decisions I made as a founder. Dom brought structure, giving us the kind of large-agency discipline we didn't have on our own. Much of it came through weekly check-ins that held us accountable and got us match fit as we grew. Beyond the advisory side, Dom opened doors — his network is exceptional, and his introductions led to us producing large campaigns for some of the most reputable brands in the world.
It starts with a conversation. No pitch, no pressure. Tell me where the agency actually is and I'll tell you what I see, what's worth fixing, and what to do about it.
