WHO I WORK WITH
Founders rarely need someone to tell them they are busy. They already know. What is harder to admit is that the business can be doing well on the outside while still relying too heavily on one person inside it.
After working with founders over the past five years, I've noticed the ones who make real progress tend to share the same traits. They're humble enough to know they don't have all the answers. They're committed to learning. They're willing to invest in themselves for the long term. Most importantly, they're prepared to be honest about what is actually going on.
That can be uncomfortable. Good coaching and board-level support will ask you to face the things you would rather delay: the weak role, the unclear proposition, the client risk, the lack of financial grip, the growth decision you keep circling around.
Avoiding the discomfort does not make the problem go away. It just delays your progress.
You don'tt need to have all the answers. You do need to be open to better questions.
The useful work starts when we can talk plainly about what is not working.
Change needs time, judgement and commitment, not a quick motivational push.
If the answer is always comfortable, it probably is not changing enough.
I'd rather be honest up front than waste your time. Here is the shape of founder I do my best work with — and the ones I am not the right person for.
Here's why I totally get it
You're carrying the sales, the decisions, the client pressure, the hiring, the firefighting, and the emotional load. You're the one who absorbs the shocks, the late payments, the resignation(s), the client wobbles, the Friday afternoon crisis. A business that can't do without you is far too shaky.
It's not that the business is broken. It's that it has outgrown the way it's being run.
The reason I'm not a coach and don't provide a coaching service is because you don't actually need another coach with a generic framework or a 3am panicked ChatGPT splurge that you decided might hold the answers — it doesn't. You need a confidant who has actually built and sold an agency, someone who understands the commercial reality, how you personally think, and the gaps that make the business feel fragile.
I'll help you steady the business, sharpen your message, strengthen the bones, and create a clear way forward. And, where the fit is right, I can also invest my own capital. One thing I won't do is make you wear sandals and sit on a mountain top in Tibet while you grow a man bun, even if it did work for Don Draper.
There is no off-the-shelf programme. We start by understanding where the business really is, where you want to take it, and what kind of support will make the biggest difference.
Working with Dom over the past two years has been one of the best decisions I made as a founder. Dom brought structure, giving us the kind of large-agency discipline we didn't have on our own. Much of it came through weekly check-ins that held us accountable and got us match fit as we grew. Beyond the advisory side, Dom opened doors — his network is exceptional, and his introductions led to us producing large campaigns for some of the most reputable brands in the world.
It starts with a conversation. No pitch, no pressure. Tell me where the agency actually is and I'll tell you what I see, what's worth fixing, and what to do about it.
